Apple is exploiting the power of its brand to claim an important part of our city

Writing in The Age, Citizens For Melbourne Committee Member, James Lesh outlines how Apple is exploiting the power of its brand to claim an important part of our city. 

Surely we are citizens before we are customers? Where is the public benefit in offering a piece of our civic soul to a multi-national corporation? And why have our political leaders lacked the courage to engage the community on this issue?

 

Take a look at the full article here

 

Key Quotes

"The trouble with this Apple Store is that it suggests a disregard of what has made Federation Square successful. Public interests seem to have mattered little. The broader community was not consulted about giving up this part of the square to a shop." 

 

"Ultimately, a commercial store trading in goods and services is being put at the centre of Melbourne urban life. The store replaces a building used by community organisations, reworking the already-compromised design of the site."