Your opportunity to have a say

We are collecting community responses to the Apple megastore

#OurCityOurSquare is about the citizens

Have your say now!

Derryn Hinch, Senator Parliament Of Australia

I never dreamed that the Andrews Government would willingly vandalise such a place by making a shabby, short-sighted, deal with Apple that virtually says a precious, rare, public space is up for sale. More...

Matthew Guy, Leader Victorian Liberal

You've got places like Tiananmen Square or Trafalgar Square, well you don't stick a retail store in the middle of them, they're public places. I think public places are for the public, they're not for corporations.

Shelley Penn, Architect

Occupation of our public space by an incongruous Apple 'object' completely undermines the intrinsic nature and value of Fed Square.

Richard Broome, Emeritus Professor of History

Federation Square in Melbourne has been a resounding success as a people’s place. It always bustles with people from all social groups enjoying a key public space in a very commercial city. More...

Kaz Cooke, Author

Who ordered a demeaning, hulking corporate grotesquery in our public square? More...

Steve Thorne, Urban Designer

To say that urban design in Victoria is in crisis may sound a little alarmist but, at the start of 2018, we seem to be in unchartered waters. The Urban Design Unit within the Department of Land, Water and Planning (DELWP) has been disbanded, the current government is selling off public spaces to commercial entities, and the opposition plans to destroy many of our neighbourhood centres in the name of traffic "efficiency". What is going on? More...

Jim Holdsworth, Urban Designer

Public spaces are vital to the health of the city, its citizens and visitors.  More...

John Henshall, Founding Partner, Essential Economics

The proposed Apple Fed Square represents a complete lack of community consultation, an over-abundance of corporate interference in planning processes, and an ungainly corporate commercial intrusion into our central community space. More...

Dianne Peacock, Citizen

The proposed Apple shop should find a suitable commercial site elsewhere. More...

Ted Baillieu, Former Premier of Victoria

I think it’s quite clear this is not an architectural solution to Fed Square.  Certainly not a cultural solution to Fed Square.  It can only be a solution to a financial problem. More...

Peter Bickle, Principal ARM Architecture

Allowing Apple to impose a symbol of its privatised, commercial imperatives is in clear opposition to the recognition of Federation Square as a public space belonging to us all. More...

Seamus O'Hanlon, Professor Monash University

This proposal goes against everything that Fed Square is meant to symbolise. A retail megastore has no place in a civic square. More...

Matthew Green, Director OMG Architects

The Apple concept store is an inappropriate commercialisation of a public space by a multinational conglomerate that incidentally avoids its social responsibility by avoiding paying tax in Australia.

Redmond Hamlett, Director Woollan Hamlett Architects

We deserve to have our cultural institutions and public places, regardless of their age, protected for the use and enjoyment of future generations.

Anthony Windust, Director Windust Architects

The Apple concept store is a terrible decision, a complete waste of an existing building that frames the Federation Square plaza beautifully.

Michael Smith, Director Atelier Red+Black

It is extraordinary that any government would even remotely entertain a bid to demolish part of Melbourne’s most successful urban public space and most iconic piece of contemporary architecture in order to facilitate a glorified retail premises. More...

Colleen Peterson CEO Ratio Consultants

Federation Square is a public space.  The introduction of a commercial use that does nothing to contribute or enhance the public space will erode its intent as a place for the enjoyment of the community.  The demolition of the Yarra Building will undermine the original composition of urban space at Fed Square and erode the integration of the place as a cohesive whole.

CR David Brand Councillor, Lake Ward, City of Port Phillip

Federation Square belongs to all of us, its magic should not be messed with. More...

Fooi-Ling Khoo, Director OOF! Architecture

Melbourne tried long and hard, and invested generations of hopes, dreams and many, many public dollars in the search for a city square. Federation Square, unlikely as it seemed at first, found that elusive magic and we found our civic heart. Now, barely 15 years later, we learn how cheaply a chunk of that heart is sold.

Tony Allen, Managing Director ARM Architecture

To suggest that the proposal from Foster’s office is appropriate as an additional element is offensive to the sophistication of the overall design of Fed Square. More...

Ian McDougall, Founding Director of ARM Architecture

A big chunk is to be cut out of the Square and occupied by a placeless corporation More...

Dr Scott Robertson, President DOCOMOMO Australia

Federation Square should remain an intact building and urban ensemble as an important work of architecture and a community heart for Melbourne.   More...

Daniel Bickle-Lazarow

The demolition of public architecture to clear ground for the highest bidder is once again to acknowledge that we are so inhumane that we see economic strength as the only true value in our society. More...

Chris Buchhorn

The introduction of a largely non-contextual inclusion into Federation Square goes against the original vision for the square. More...

Laura Murray, Victorian President of the Planning Institute of Australia

Laura Murray, Victorian President of the Planning Institute of Australia, said it was "not appropriate" that Apple was not releasing its concept plans at this point. More...

John Hewson, Former Federal Liberal Opposition Leader

"Asked about the deal, former Liberal opposition leader John Hewson said governments shouldn't be doing any favours for multinationals that are not 'good corporate citizens' in Australia."

Tania Davidge, Architect, ArchitectureAU

Tania Davidge says that the Victorian government has offered Melbourne’s “heart and soul” to Apple with a site for a new store on Federation Square. “Quite frankly, the price is too high.” More...

Matt Novacevski, Planner, Deakin University

"Apple’s interest in co-opting such a vital public space goes beyond the quest for profit.  It involves a corporate giant co-opting and commodifying the very essence of public life; a quest that has been entertained through a highly secretive process that should never have been contemplated."   More...

Damian Holmes, Landscape Architect and Writer

"Recently the Victorian Government announced that the Yarra Building in Federation Square which currently accommodates the Koorie Heritage Trust is set to be demolished to make way for an Apple Global Flagship Store. The public backlash from the community was swift as there was no public consultation or Expression of Interest or due process. The main concern from the public is two-fold, the use of cultural public space that celebrates Australian Federation is set to house a global commercial enterprise and secondly that the proposed building has little reference to existing iconic architecture." More...

James Lesh, Researcher University of Melbourne

"Apple is exploiting the power of its brand to claim an important part of our city" More...

James Norman, Writer

"The plans for Apple’s incursion into Melbourne’s cultural heart mirrors the insidious creep of commerce into pseudo-public spaces all over the world. What this debacle most aptly illustrates is why the operation of Federation Square as a privatised public space was always going to lead to conflict between public and commercial interests." More...
Have your say now!