Media Release

[MEDIA RELEASE] Our City, Our Square Week 2: Where’s the vision for Fed Square?

As Melburnians recover from White Night, Our City, Our Square is regrouping for another week of campaigning, following our successful launch last Tuesday morning.

The campaign offers a vision for Fed Square: as a public space not incorporating an Apple megastore. It has facilitated over 300 letters to Premier Daniel Andrews, Planning Minister Richard Wynne and other political decision makers. The campaign is liaising with many critics of the proposal.

As soon as this Wednesday, the Greens motion to disallow the Apple store could reach the Legislative Council.

Today, #OurCityOurSquare trended on the #FedSquare and #WhiteNightMelb hashtags. Our satiric rendering of White Night 2020 received hundreds of social media responses.

Last Wednesday, the Andrews Government released new renders on Wynne’s departmental website. These renders are practically identical to the December 2017 and July 2016 versions. An Andrews Government media release never followed.

Last Tuesday, President of Citizens for Melbourne Tania Davidge spoke at the Open House Fed Square debate, which can still be streamed. This video has been viewed nearly 4,000 times and attracted over 50 comments so far.

CEO of Fed Square Pty Ltd Jonathan Tribe has defended his decision to locate an Apple Store in Fed Square. He tells Victorians that Fed Square needs an Apple retail outlet.

Tania Davidge, President of Citizens for Melbourne, says the following:

  • “An Apple store is not the only way to attract more visitors and make Fed Square a vibrant, community hub.”
  • “An Apple store is a quick fix and one that lacks vision. It is a missed opportunity to consult and creatively engage with the people of Victoria on Fed Square and its future.”
  • “Victorians have the right to demand a truly civic and cultural vision for Fed Square.”
  • “A people’s plan for Fed Square is what is required.”

Contact spokesperson Brett de Hoedt on 0414 713 802 or

White Night 2020?