Apple retail chief resigns: What does this mean for Fed Square and Melbourne?

In a shock announcement Apple retail chief Angela Ahrendts has announced her imminent departure from Apple. This comes only a week after hosting an Australian journalist in Cupertino, California to tout her ‘Town Square’ strategy for Melbourne.

In the Apple Fed Square media release from December 2017 Angela Ahrendts said: “We’re thrilled to move forward in the planning process for our new home in Melbourne’s Federation Square and would be honoured to call the world-class galleries and museums of Melbourne our neighbours”.


  • What does the departure of Ahrendts mean for the future of Apple’s retail strategy and specifically for Melbourne and Fed Square?
  • What impact will this departure have on the current application to demolish Fed Square’s Yarra Building, in the final 7 days before public submissions on the demolition permit close?
  • Is Apple a reliable commercial tenant for Fed Square, our city’s most important gathering place?


Citizens for Melbourne’s spokesperson Brett de Hoedt is available for comment on 0414 713 802.