Federation Square is more than the sum of its built elements — it is Victoria’s most important civic and cultural public space.  It is Melbourne’s town square and we love it!

As advocates for public space we understand how important it is to keep public places for people.  The Our City, Our Square campaign is not against Apple.  However, it is against an Apple store at Fed Square.

Demolishing the Yarra building and replacing it with an Apple store will irrevocably change Federation Square’s public, cultural and civic nature. 

An Apple store could go many places in Melbourne but we only have one Fed Square and we are prepared to fight to keep it.