This proposal goes against everything that Fed Square is meant to symbolise. A retail megastore has no place in a civic square.
Tania Davidge says that the Victorian government has offered Melbourne’s “heart and soul” to Apple with a site for a new store on Federation Square. “Quite frankly, the price is too high.”Read more
"Apple’s interest in co-opting such a vital public space goes beyond the quest for profit. It involves a corporate giant co-opting and commodifying the very essence of public life; a quest that has been entertained through a highly secretive process that should never have been contemplated."