Allowing Apple to impose a symbol of its privatised, commercial imperatives is in clear opposition to the recognition of Federation Square as a public space belonging to us all.Read more
This proposal goes against everything that Fed Square is meant to symbolise. A retail megastore has no place in a civic square.
The Apple concept store is an inappropriate commercialisation of a public space by a multinational conglomerate that incidentally avoids its social responsibility by avoiding paying tax in Australia.
We deserve to have our cultural institutions and public places, regardless of their age, protected for the use and enjoyment of future generations.
The Apple concept store is a terrible decision, a complete waste of an existing building that frames the Federation Square plaza beautifully.
It is extraordinary that any government would even remotely entertain a bid to demolish part of Melbourne’s most successful urban public space and most iconic piece of contemporary architecture in order to facilitate a glorified retail premises.Read more
Federation Square is a public space. The introduction of a commercial use that does nothing to contribute or enhance the public space will erode its intent as a place for the enjoyment of the community. The demolition of the Yarra Building will undermine the original composition of urban space at Fed Square and erode the integration of the place as a cohesive whole.
Federation Square belongs to all of us, its magic should not be messed with.Read more
Melbourne tried long and hard, and invested generations of hopes, dreams and many, many public dollars in the search for a city square. Federation Square, unlikely as it seemed at first, found that elusive magic and we found our civic heart. Now, barely 15 years later, we learn how cheaply a chunk of that heart is sold.